myAIPMThe more distributed workforces become, the more companies will need these spaces to collaborate, says Erin McDannald, CEO of Environments, a smart building design company in Baltimore that has created a digital twin of its headquarters. She believes that people work best together in person, but when meeting in person isn’t possible, she says the metaverse is the next best option. “One day, we’ll have to measure what we lost in 2020,” she says. The metaverse isn’t just for small or obscure companies. Well-known organizations like Walmart, Nike, and Gucci, have gotten into the metaverse, too. And many more have plans to build storefronts in virtual lands, too.
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