myAIPM"Ten focus groups with 38 young people, aged 18 to 22 years and from diverse backgrounds, were conducted to understand young people’s perceptions of the firefighter role, their understanding of the skills needed, and the sources of information contribute to these perceptions. The research helps us understand how we can encourage diverse groups to consider firefighting/ emergency reponse as a career and how we need to describe the role in our recruitment material."
Source: Fire and Emergency New Zealand (2019). Research Report Number 168, read more here.