Our Brains Were Not Built for This Much Uncertainty

Our Brains Were Not Built for This Much Uncertainty

Harvard Business Review

Our Brains Were Not Built for This Much Uncertainty

Grant, H. and Goldhamer, T. (2021) | Harvard Business Review

As the pandemic wears on leaders across industries are feverishly trying to figure out what the “new normal” needs to look like. Prior to the pandemic, most of us already felt like the working world was undergoing rapid, unrelenting change. For most of human history we have been hunter-gatherers, living in groups where individuals had established roles and lives. While sometimes dangerous, life was largely predictable. The brain evolved to be remarkably good at recognising patterns and building habits, therefore evolved to be uncertainty-adverse. When things become less predictable and therefore less controllable, we experience a strong state of threat.

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Grant, H. and Goldhamer, T. (2021). Our Brains Were Not Built for This Much Uncertainty. Harvard Business Review

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